Callista Crafts | Ready to Wear Project Proposal
In this project, my goal was to develop a ready-to-wear knitwear collection for Callista, a Greek luxury leather goods and accessories brand with a commitment to ethical production and community impact. Callista takes pride in handcrafted products that integrate Greek heritage, embodying a symbiosis of design and artisanship. Embracing the natural irregularities and aging of leather, the brand aims to create products reflecting the tranquility, balance, and simplicity found in nature. The target audience for the collection is chic and elegant women spanning from young to middle-aged. The knitwear collection aligns with Callista's nature-centric ethos and the overarching objective of crafting timeless and elegant pieces. To inform the design process, I conducted comprehensive market and design research on-site and online. I presented this collection to the owners of Callista Crafts. I am currently working with them to develop and push some pieces into production to accompany their upcoming spring/summer and fall/winter collections.